Smartphones have infiltrated our lives, and they are here to stay. In this day and age, people have apps for nearly everything they can think of. From accessing a laundry service to booking a dentist’s appointment, everything is possible by simply tapping on your phone. It’s no wonder that marketing strategies are now being tailored around engagement with potential customers via mobile apps such as text message apps, email inboxes, and more. Here’s how you can leverage the strength of innovations in the field of smartphones to your advantage:
Exciting Onboarding Experience for the Customers
If you’re a mobile app owner, onboarding a user on your app is the most crucial step when it comes to capturing and retaining a customer. The process has to be simple, clear, and engaging. Depending on your app, you can design a registration process that is clean, short and offers instant access, which works best in the cases of services like chat support, customer care appointment setting, etc. On the other hand, if you’re a health and fitness app owner, using gamification tricks, adding appealing visuals and a more personalized system of getting to understand your consumers as they register can be key. It all comes down to understanding your app’s purpose and using both UI and flow to tailor the experience for your users.
Personalize the Experience
No matter what your brand service is, there is always room for customizing the experience for a user. The key is to make every user feel like they are seen. If you’re wondering how to achieve that, consider determining user preferences at the registration step and then utilizing the data to tailor the content around it. A prime example of personalizing the experience is algorithms for social media apps like Instagram or suggestions and recommendations based on a user’s history as incorporated by Spotify and Netflix, for instance.
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Push Notifications Actually Work
Push notifications have been around for a while and are popular for a good reason. The ability to send a well-timed alert to users’ phones alone can capture a decent amount of sales. Make sure to tailor the push notifications to user activity patterns and in-app engagement. For instance, as soon as a sale goes live, you send alerts with the timeframe to create a sense of urgency that can push the user to interact with the app.
MMS: An Underrated Tool
Apps are not the only means of utilizing mobile innovations to make the best out of your marketing endeavors. Text messages have retained their value in the field of marketing, mainly because they’re crisp and convey the information quickly. But with innovations in the cellular infrastructure, you can now turn to mass MMS messaging to engage with your clientele better. A picture is worth a thousand words, and now that people’s attention spans are getting shorter, capturing the attention of your customers with a nicely tailored picture message just might be what you need to push your sales.
Optimizing Your Mobile Website
If you’re driving traffic from texts or MMS to your site, your top priority should be giving users a smooth and memorable experience once they land there. This means investing in a decent server and improving the efficiency of your website’s performance. A few things to keep in mind would be a clean, crisp user interface, a website that runs fast and doesn’t crash, and solid navigation menus so that the customers do not feel confused.
Tapping into the Power of Location-based Marketing
Last but not least is location-based marketing. Geofencing technology has now enabled businesses to send targeted ads to their users based on their real-time location. So, if your app user has allowed the location access to the app, you will be able to optimize your offerings. It can be based on their location, for instance, a hotel booking app can send push notifications to a user with discounts on certain hotels, depending on where they are in the world.
Conclusion
Depending on the type of business you own and run, there are multiple ways in which innovative mobile tech can be utilized to make the best of your marketing efforts. You can exponentially increase your business by using any one of the above-given tips; all it requires is upgrading your strategy alongside the tech innovations.
